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What We’re Reading: Safeway’s Simple Nutrition Program

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Safeway is introducing a new program that makes it easier for shoppers to identify healthful foods in their grocery stores. Citing shoppers’ confusion and distrust of conventional nutrition labels, Safeway created its “Simple Nutrition Program” as a way of highlighting 22 different categories, such as “sodium-smart,” “sugar-free,” “organic,” and more. Green tags featuring one or two nutritional features will be placed on qualifying items. Hopefully, says a spokeswoman for Safeway, the program will provide “shoppers with a quick snapshot of the nutrition and ingredient benefits that best match their nutritional needs.”

In addition to food labels in-store, Safeway has also created a healthy living Web site in order to explain the “Simple Nutrition Program” and better help shoppers find healthful products. Eventually, the online tool may help shoppers personalize their grocery lists based on their preferred nutritional criteria before they even set foot in the grocery store.

To find out more about this program, visit www.safeway.com/IFL/Grocery/Healthy-Living.

This blog entry was written by Web Intern Helen Zhu.

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