Drug Prices to Appear in TV Commercials

Pharmaceutical manufacturer Johnson & Johnson will begin featuring the list prices of its medicines in TV commercials, starting with its blood-thinning medication Xarelto (rivaroxaban), according to recent reports[1]. By the end of this month, the ads will provide the pill’s list price and standard out-of-pocket prices, plus a website where viewers can enter their insurance information to get additional details on costs. Last month, Eli Lilly began including a website with information on pricing in TV commercials for its diabetes medicine Trulicity (dulaglutide).

The White House is currently reviewing the text of a proposal[2] requiring that manufacturers include the price of their medicines in TV ads.

  1. according to recent reports: https://www.aarp.org/health/drugs-supplements/info-2019/johnson-and-johnson-prescription-drug-prices.html
  2. reviewing the text of a proposal: https://www.nytimes.com/2019/03/23/us/politics/drug-prices-on-tv.html

Source URL: https://www.diabetesselfmanagement.com/blog/drug-prices-to-appear-in-tv-commercials/

Diane Fennell: Diane Fennell has been an editor at Diabetes Self-Management magazine since 2003. She is currently the Editorial Director. (Diane Fennell is not a medical professional.)

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