About Diabetes Self-Management

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Diabetes Self-Management Marketing Opportunities

Diabetes Self-Management is focused on instructive, how-to information that has immediate impact on daily living for people with diabetes. Articles focus on exercise and fitness, nutrition and diet, and the techniques, products, and strategies that help readers take charge of their well-being and live happier, healthier lives.

Our multiple platforms work together to reinforce advertising messages across all media.

Download an overview of our marketing opportunities.

Advertise In Print

Diabetes Self-Management magazine gives subscribers up-to-date news, facts, and advice to help them maintain their wellness and make informed decisions regarding their health. Diabetes Self-Management is also a teaching tool used by physicians and diabetes educators to give their patients continuing education on diabetes care.

Published continuously since 1983, the magazine has a current active circulation of 430,000.

MRI’s Spring 2012 National Report states that each issue has a readership of 5,043,000 adults.

To advertise in Diabetes Self-Management magazine, please contact:

Kathy Jones Rizzi
Associate Publisher/Advertising

You may also write or call our offices:

Diabetes Self-Management
25 Braintree Hill Office Park, Suite 404
Braintree, MA 02184
(617) 706-9110

Download our Rate Card.

Advertise Online

We offer two great ways to reach people with diabetes online:

Our Web site, DiabetesSelfManagement.com, offers up-to-date, practical how-to information on nutrition, exercise, new drugs, medical advances, self-help and many other topics people need to know about to stay healthy. In addition to our extensive collection of award-winning articles and delicious recipes, the Web site includes The Diabetes Self-Management Blog — a roundup of tips, knowledge, and insights about diabetes self-care written by health-care professionals and people with diabetes.

Demographic profile of our Web site. Overall, 9 in 10 visitors to DiabetesSelfManagement.com have diabetes. Our visitors are predominantly female, married, and well educated. They have an average age of 62.8, and an average income of $67,899. (Source: Survey conducted by Phoenix Marketing International, in August 2011.)

Our e-mail Newsletter, Diabetes Self-Management E-News, reaches the most motivated members of our audience. Each week, the newsletter includes information about diabetes stories that are making headlines, new additions to our Web site, and our ever-popular featured recipe. The newsletter reaches 150,000+ people with diabetes each week.

We offer the following digital advertising opportunities:

Run-of-Site Advertising on DiabetesSelfManagement.com
Box ad (300×250), skyscraper ad (160×600), or leaderboard ad (728×90) in 50,000-impression units throughout the content and navigation pages on DiabetesSelfManagement.com.

Exclusive E-Newsletter Sponsorship
Sponsor an issue of our weekly e-mail newsletter, Diabetes Self-Management E-News. Three of your ads will be included: A skyscraper (160×600), a leaderboard (728×90) and a text ad, with link. These ads will be the only product message to reach our audience of over 150,000+ E-News subscribers.

Dedicated Custom Newsletter
Sponsor an exclusive custom newsletter reaching over 150,000+ E-News subscribers. This special edition newsletter contains targeted Diabetes Self-Management editorial focusing on the area of diabetes pertinent to your product message.

Advertiser Direct Promotion Email
Send a marketing e-mail devoted entirely to your product message, subject to publisher’s approval. This unique opportunity allows you to speak to over 150,000+ consumers on the Diabetes Self-Management E-News mailing list with an e-mail containing promotional information you provide. Seventy-two hours later, a second deploy is sent to those who opened the e-mail, dramatically increasing your response rate. This follow-up email is sent at no additional cost to you.

Tablet Edition Sponsorship
Contact us for exciting opportunities to sponsor our tablet edition, available for iOS, Google Play, and Kindle Fire.

If you are interested in participating in our Diabetes Self-Management digital advertising opportunities, please contact:

Jason Pomerantz
Director of Digital Media

You may also write or call our offices:

Diabetes Self-Management
25 Braintree Hill Office Park, Suite 404
Braintree, MA 02184
(617) 706-9110

Download our Digital Media Kit.

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