Advertise In Print

Diabetes Self-Management magazine contains “how-to” information, focusing on the day-to-day and long-term aspects of diabetes in a positive and upbeat style. We give our subscribers up-to-date news, facts, and advice to help them maintain their wellness and make informed decisions regarding their health. Diabetes Self-Management is also a teaching tool used by physicians and diabetes educators to give their patients continuing education on diabetes care. Published continuously since 1983, the magazine has a current active circulation of 450,000.

To advertise in Diabetes Self-Management magazine, please contact:

Sales & Marketing
advertising@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200

Advertise Online

We offer two great ways to reach people with diabetes online:

Our web site, DiabetesSelfManagement.com, offers up-to-date, practical “how-to” information on nutrition, exercise, new drugs, medical advances, self-help and many other topics people need to know about to stay healthy. In addition to our extensive collection of award-winning articles and delicious recipes, the web site includes The Diabetes Self-Management Blog - a roundup of tips, knowledge, and insights about diabetes self-care written by healthcare professionals and people with diabetes.

Demographic profile of our web site. Overall, 9 in 10 visitors to DiabetesSelfManagement.com have diabetes. Our visitors are predominantly female, married, and well educated. They have an average age of 61.5, and an average income of $56,505. (Source: Survey conducted by Phoenix Marketing International, in August 2009.)

Our email Newsletter, Diabetes Self-Management E-News, reaches the most motivated members of our audience. Each week, the newsletter includes information about diabetes stories that are making headlines, new additions to our web site, and our ever-popular featured recipe. The newsletter reaches 100,000+ people with diabetes each week.

We offer the following digital advertising opportunities:

Run-of-Site Advertising on DiabetesSelfManagement.com
Run box ad (300×250), skyscraper ad (160×600), or leaderboard ad (728×90) in 50,000-impression units throughout the content and navigation pages on DiabetesSelfManagement.com.

Exclusive E-Newsletter Sponsorship
Sponsor an issue of our weekly email newsletter, Diabetes Self-Management E-News. Your skyscraper (160×600) ad will be the only product message to reach our audience of over 100,000 E-News subscribers.

Category Exclusive Sponsorship
Maintain exclusive sponsorship of your given category for the duration of your flight. This sponsorship includes 100,000 run-of-site impressions and a single exclusive email newsletter appearance reaching over 100,000 E-News subscribers. This exciting opportunity allows you, as a category exclusive sponsor, to block the advertising of any of your competitors during your campaign.

Dedicated Custom Newsletter
Sponsor an exclusive custom newsletter reaching over 100,000 E-News subscribers. This special edition newsletter contains targeted Diabetes Self-Management editorial focusing on the area of diabetes pertinent to your product message.

Advertiser Direct Promotion Email
Send a marketing email devoted entirely to your product message, subject to publisher’s approval. This unique opportunity allows you to speak to over 100,000 consumers on the Diabetes Self-Management E-News mailing list with an email containing promotional information you provide. 72 hours later, a second deploy is sent to those who opened the email, dramatically increasing your response rate. This follow-up email is sent at no additional cost to you.

Downloadable Diabetes Premiums
Be the exclusive sponsor of a multi-part, downloadable, diabetes premium (PDF) program. The premiums are designed to help subscribers manage their diabetes better and to be printed and saved for future reference. They will cover a range of topics, including “Diabetes Drugs” and “Supermarket Smarts.” Your message will reach our audience in several forms:

- A skyscraper (160×600) incorporated into an email sent to over 100,000 subscribers that announces each diabetes premium.
- A box (300×250) that appears on the landing page where customers download the diabetes premium.
- Two ads within the premium: A skyscraper (160×600) and a full page (8″ x 10.5″).

Premiums can be sponsored individually or as part of a series.

Diabetes Recipes Postcards
Diet is key to controlling diabetes, and new recipes are highly anticipated by our subscribers. Each email postcard will feature a “week of new recipes” just added to the Diabetes Self-Management web site. Sponsor a series of four weekly email postcards. Your leaderboard (728×90) will be the exclusive advertising message to over 100,000 E-News subscribers (a total of over 400,000 emails).

If you are interested in participating in our Diabetes Self-Management digital advertising opportunities, please contact:

Sales & Marketing
advertising@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200