About Diabetes Self-Management

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Two Great Publications — Now Stronger Than Ever!

Diabetes Self-Management has combined the editorial strengths of two great magazines that help readers live a happy, healthy, active life. Now featuring a center, full-sized section dedicated to Diabetic Cooking.

Diabetes Self-Management has a qualified audience that is regularly seeking information and is highly motivated and devoted to actively managing their diabetes. Diabetes Self-Management has added the great content, fresh photography, and delicious, award-winning recipes of Diabetic Cooking into a single publication. Now reaching the largest audience of consumers with diabetes through a strong and growing rate base consisting of paid subscribers, waiting room copies, and at newsstands nationwide. Articles focus on exercise and fitness, nutrition and diet, and the techniques, products, and strategies that help readers take charge of their well-being and live happier, healthier lives.

Our multiple platforms work together to reinforce advertising messages across all media.

Advertise In Print

• Reaching the largest audience of consumers with diabetes through a strong and growing rate base consisting of paid subscribers, waiting room copies, and NOW at newsstands nationwide!

• The largest distribution to professional waiting rooms of dietitians and diabetes educators along with physicians who are the highest prescribers of diabetes therapy.

Diabetes Self-Management delivers engaging, in-depth content that influences consumers at a time when they are most receptive to learning about new products and services.

• Updated look with fresh photography, easier-to-read layout, and more great content in every issue.

• Leveraging the Diabetes Self-Management brand, respected by millions of readers for over 30 years.

Published continuously since 1983, the magazine has a current active circulation of 400,491.

MRI’s Spring 2014 National Report states that each issue has a readership of over 8,000,000 adults.

To advertise in Diabetes Self-Management magazine, please contact:

New England
Stuart Crystal
P: (203) 298-9614
F: (617) 536-0102
scrystal@madavor.com

New York/New Jersey
Kathy Jones Rizzi
P: (617) 237-1014
F: (617) 536-0102
krizzi@madavor.com

Central and West
Bob Beucler
P: (908) 840-4395
F: (617) 536-0102
bbeucler@madavor.com

Sales Assistant
Laura Finamore
P: (617) 315-9150
F: (617) 536-0102
lfinamore@madavor.com

You may also write or call our offices:

Diabetes Self-Management
25 Braintree Hill Office Park, Suite 404
Braintree, MA 02184
(617) 706-9110

Download our Print Media Kit.

Advertise Online

We offer two great ways to reach people with diabetes online:

Our website, DiabetesSelfManagement.com, offers up-to-date, practical how-to information on nutrition, exercise, new drugs, medical advances, self-help and many other topics people need to know about to stay healthy. In addition to our extensive collection of award-winning articles and delicious recipes, the website includes The Diabetes Self-Management Blog — a roundup of tips, knowledge, and insights about diabetes self-care written by health-care professionals and people with diabetes.

Demographic profile of our website. Overall, 9 in 10 visitors to DiabetesSelfManagement.com have diabetes. Our visitors are predominantly female, married, and well educated. They have an average age of 62.8, and an average income of $67,899. (Source: Survey conducted by Phoenix Marketing International, in August 2011.)

Our e-mail Newsletter, Diabetes Self-Management E-News, reaches the most motivated members of our audience. Each week, the newsletter includes information about diabetes stories that are making headlines, new additions to our website, and our ever-popular featured recipe. The newsletter reaches 150,000+ people with diabetes each week.

We offer the following digital advertising opportunities:

Run-of-Site Advertising on DiabetesSelfManagement.com
Box ad (300×250), skyscraper ad (160×600), or leaderboard ad (728×90) in 50,000-impression units throughout the content and navigation pages on DiabetesSelfManagement.com.


Exclusive E-Newsletter Sponsorship
Sponsor an issue of our weekly e-mail newsletter, Diabetes Self-Management E-News. Three of your ads will be included: A skyscraper (160×600), a leaderboard (728×90) and a text ad, with link. These ads will be the only product message to reach our audience of over 150,000+ E-News subscribers.


Dedicated Custom Newsletter
Sponsor an exclusive custom newsletter reaching over 150,000+ E-News subscribers. This special edition newsletter contains targeted Diabetes Self-Management editorial focusing on the area of diabetes pertinent to your product message.


Advertiser Direct Promotion Email
Send a marketing e-mail devoted entirely to your product message, subject to publisher’s approval. This unique opportunity allows you to speak to over 150,000+ consumers on the Diabetes Self-Management E-News mailing list with an e-mail containing promotional information you provide. Seventy-two hours later, a second deploy is sent to those who opened the e-mail, dramatically increasing your response rate. This follow-up email is sent at no additional cost to you.


Tablet Edition Sponsorship
Contact us for exciting opportunities to sponsor our tablet edition, available for iOS, Google Play, and Kindle Fire.

If you are interested in participating in our Diabetes Self-Management digital advertising opportunities, please contact:

Jason Pomerantz
Director of Digital Media
jpomerantz@madavor.com

You may also write or call our offices:

Diabetes Self-Management
25 Braintree Hill Office Park, Suite 404
Braintree, MA 02184
(617) 706-9110

Download our Digital Media Kit.

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Recipes for Spring
Enjoy recipes for Baked salmon on beet greens, Tofu and snow pea slaw, Radish and cucumber salad, Spinach pinwheels, Beet salad with citrus dressing, and Stuffed berries.

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